We put Barretta in Eli's Rotation a few weeks back. "fryday" had nearly 14,000 plays on SoundCloud. The comments were already asking for a Spotify drop before the Prty EP even landed. The tape answered the call.
We reached out. He answered.
His take on organic momentum is simple. It motivates him, keeps him going, and reminds him he is not in a race with anybody. That is the kind of clarity you earn by building for real.
The interview covers how his relationship with producer Benny started. He found a beat on YouTube, rapped on it without clearing it, then went back and did it right. Ever since they have been locked in. He also breaks down how he decides what goes to Spotify versus what stays in the SoundCloud archive for the real ones. And he teased a large, beautiful body of work in the making without giving up the details.
He also put us on to two names to watch. File those.
From the Crate
"If a song has a more exclusive, niche vibe, I'll leave it for the real ones to find on SoundCloud."
One More Thing
Montana99 out of Boston. Barretta put us on. Find him at soundcloud.com/itsmontana99.
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